COMMERCIAL

*commercial film is where creativity meets commerce. through the

alchemy of sound, image, and narrative; commercials transmute ideas into

emotion - inviting an audience to engage, act, and connect with your brand.

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com·mer·cial /kəˈmərSHəl/

adjective ~ concerned with or engaged in commerce.

noun ~ a television or radio advertisement.

“In life, idea and emotion come separately. Mind and passions revolve in different spheres of our humanity, rarely coordinated, usually at odds. In fact, in life, moments that blaze with a fusion of idea and emotion are so rare, when they happen you think you're having a religious experience. But whereas life separates meaning from emotion, art unites them. Story is an instrument by which you create such epiphanies at will, the phenomenon known as aesthetic emotion.”

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“In life, idea and emotion come separately. Mind and passions revolve in different spheres of our humanity, rarely coordinated, usually at odds. In fact, in life, moments that blaze with a fusion of idea and emotion are so rare, when they happen you think you're having a religious experience. But whereas life separates meaning from emotion, art unites them. Story is an instrument by which you create such epiphanies at will, the phenomenon known as aesthetic emotion.” ~

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ARKEL

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